I saw this last week when I had to run an errand out to Arlington, VA, and the first thing I thought of was that if they ran a similar PSA here, it’d say “This isn’t a nail salon, please don’t cut your nails on the bus” or something.
By the way, has anyone else noticed these super-wordy PSAs about fare evasion, not getting your things stolen, and graffiti on Muni? They are well intentioned, but they are so wordy, they don’t really have much punch.
I’d suggest something a bit more simple and iconic. For example, on the topic of fare evasion, I’d find a picture of a hard-working mom with kids who’s working 2 jobs. The caption would read “When you steal from Muni, you steal from me.” BAM! Take that trustafarians!
I could go on, but like The Joker, I don’t work for free.